I have been doing an experiment with blogging and pinging, one of the ways which supposedly gets your site listed and ranked higher quicker.

Firstly I’ll explain what blogging and pinging is. Blog and ping is a technique you can use to get your site listed in search engines. The idea is that search engines like blogs because of the ever updating content, so they keep going back. By writing a blog and placing some site links in the posts, the search engines will spider the links, and pages shortly after you blog.

Pinging is when you send a "ping" to let the directories, which keep lists of blogs, and when those blogs are updated, know that you have added content to your blog. These are allegedly closely watched by the search engine spiders, so they can spider any new content and add it to the search engine which controls them.

Anyway, back to my experiment, does blogging and pinging really get your site noticed?

Well my results have been encouraging. I have tested by only using a blog as the front page of a new information site I started. http://www.informationpagesonline.com has only been advertised by way of the blog to announce new content, and then pinged through http://www.pingoat.com which distributes the blog entries to several large ping sites.

Following a week of adding content, and then posting an announcement of the new content to the blog on the front page and pinging with pingoat, the site seems to be getting visitors to most of the sections, which I can see from the log files. I can also see some of the traffic is coming from search engines, and also a lot of spider activity can be seen on the site, where the search engines are crawling the content.

So I have to conclude that blogging and pinging is a way of getting listed on search engines, or at least of getting noticed by them quickly.

Should you be blogging and pinging?

Of course that’s up to you, but for the time it takes, it maybe worth trying blog and ping for yourself and tracking the results. A quick blog post (use http://www.blogger.com if you don’t already have a blog) and then ping with pingoat takes only a few minutes, and may help a site into all the search engines quickly.